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Marketing Minor Course Requirements (18-19 hours)

Note:

This minor is not available to students pursuing a major in the Deparment of Marketing. Nonbusiness students are limited to only ONE minor and a maximum of 30 credit hours in the Haworth College of Business.

Required courses (9-10 hours):
Course No	Title	Hours
MKTG 2500	Marketing Principles	3
MKTG 3710	Marketing Research	3
MATH 3660 or STAT 2160 (or equivalent)	Statistics	3-4
Select three courses from the following (9 hours)
MKTG 2900	Food Marketing Systems	3
MKTG 3600	Professional Selling	3
MKTG 3720	Purchasing Management	3
MKTG 3730	Internet Marketing	3
MKTG 3740	Advertising and Promotion	3
MKTG 3760	Sales Administration	3
MKTG 3770	Sales Promotion	3
MKTG 3800	Sport Marketing	3
MKTG 4700	Business Marketing Strategy	3
MKTG 4750	International Marketing	3
MKTG 4760	Retail Management	3
MKTG 4770	Consumer Behavior	3
MKTG 4780	Special Topics in Marketing	3
MKTG 4840	Maketing Logistics	3

Email

Schneider Hall, Western Michigan University, Kalamazoo, MI 49008-5430
Phone: (269)387-6132, Fax: (269)387-6225