WMU > Haworth COB> Marketing

Sales and Business Marketing Major (SBMJ)
24 credit hours

Below is a list of the requirement of the SBM Major; general information about the SBM program is also available.  Students must be accepted to the business school, meet with the HCOB Advising Staff, and complete a major slip with an SBM Advisor in order to officially become a SBM Major.

Required courses (21 credit hours):
Course No	Title	Hours
MKTG 2500	Marketing Principles	3
MKTG 3600	Professional Selling	3
MKTG 3710	Marketing Research	3
MKTG 3720	Purchasing Management	3
MKTG 3760	Sales Administration	3
MKTG 4600	Advanced Selling Strategies	3
MKTG 4700	Business Marketing Strategy	3
Select one course from the following (3 hours):
MKTG 3730	Internet Marketing	3
MKTG 3740	Advertising & Promotion	3
MKTG 3770	Sales Promotion	3
MKTG 3800	Sport Marketing	3
MKTG 3920	Applied Marketing Analysis	3
MKTG 4630	Manufacturing Logistics	3
MKTG 4750	International Marketing	3
MKTG 4780	Special Topics in Marketing	3
MKTG 4840	Marketing Logistics	3

Other Requirements:

It is strongly recommended that students considering employment in technology or manufacturing-related industries complete one or more of the following courses:

• IME 1420 Engineering Graphics (elective)
• IME 1500 Introduction to Manufacturing (Gen Ed Distribution Area 7) or
• ME 2200 Processes and Materials in Manufacturing (Distribution Area 7)

For students with catalog years of 1998 or later, the Advanced Economics requirement may be satisfied through completion of any 3000-level or 4000-level economics course offered at Western Michigan University. Students with earlier catalog years should consult with the faculty advisor or the department chair.

NOTE: All published course prerequisites will be strictly enforced. Registration in a class may be cancelled if a student does not satisfy all published prerequisites and enrollment restrictions. Students should check course prerequisites and enrollment restrictions before registering for the course.